Legal


Privacy Policy for Penelope Health

Last updated: 10 September, 2026

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Privacy Policy) refers to Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Privacy Policy) refers to Penelope Health Inc., 1111B S Governors Ave # 55643 Dover, DE 19904, and Penelope Health Ltd, registered in England and Wales with company number 17189199, registered office 3rd Floor, 1 Ashley Road, Altrincham, Cheshire.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: Delaware, United States.

  • Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.

  • Personal Data (or "Personal Information") is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Penelope Health, accessible from https://penelope.health, together with its subdomains updates.penelope.health, docs.penelope.health and app.penelope.health.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. We collect this information, including Your email address, only if You voluntarily provide it to Us (for example, by signing up for a newsletter, registering for an account, or contacting support). Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device's unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies We use include beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We do not use non-essential cookies. Our analytics runs without storing any identifier on Your device - no cookie, no local storage, no session storage - so there is nothing to consent to and no preferences tool to offer. Strictly necessary cookies used to keep You signed in to app.penelope.health are unaffected, and You can block them through Your browser settings, though the product will not work without them.We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

  • Type: Session Cookies

  • Administered by: Us

  • Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Functionality Cookies

  • Type: Persistent Cookies

  • Administered by: Us

  • Purpose: These allow Us to remember choices You make, such as Your light or dark theme preference and whether the documentation assistant panel is open. They are stored in Your browser’s local storage rather than as cookies.

Analytics

We use third-party Service Providers to monitor and analyze the use of our Service.

  • PostHog: We use PostHog for web analytics. PostHog helps us understand how users engage with our Service by collecting and analyzing information such as page visits, button clicks, and scrolling behavior. PostHog may receive Your IP address, device type, browser information and operating system, and derives an approximate location from Your IP address. It does not store any identifier on Your device, we do not record Your screen or session, and we do not send the text You type into search or chat. This data is used to improve our Service and user experience. For more information on the privacy practices of PostHog, please visit the PostHog Privacy Policy: https://posthog.com/privacy

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers, and general information about other goods, services and events which We offer that are similar to those that you have already purchased or inquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your Personal Data to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if We are required to retain Your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Where possible, We apply shorter retention periods and/or reduce identifiability by deleting, aggregating, or anonymizing data. Unless otherwise stated, the retention periods below are maximum periods ("up to") and We may delete or anonymize data sooner when it is no longer needed for the relevant purpose. We apply different retention periods to different categories of Personal Data based on the purpose of processing and legal obligations:

Usage Data:

  • Website analytics data (cookies, IP addresses, device identifiers): retained by our analytics provider for the duration of our plan’s retention period. Because we store no identifier on Your device, these records are not linked to You across visits.

  • Server logs (IP addresses, access times): up to 24 months.

Usage Data is retained in accordance with the retention periods described above, and may be retained longer only where necessary for security, fraud prevention, or legal compliance.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.

Your Personal Data may be transferred to and processed in the United States or other countries where We or Our service providers operate. Where such transfers are made from the United Kingdom, they are protected by safeguards recognised under UK law. If You have questions about international transfers, You can contact us at founders@penelope.health.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service. You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any Personal Data that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation

  • Protect and defend the rights or property of the Company

  • Prevent or investigate possible wrongdoing in connection with the Service

  • Protect the personal safety of Users of the Service or the public

  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially reasonable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 16 without verification of parental consent, We take steps to remove that information from Our servers.

Your California Privacy Rights

This section provides additional details about the personal information We collect about California consumers and the rights afforded to them under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the California Online Privacy Protection Act (CalOPPA).

California Online Privacy Protection Act (CalOPPA)

CalOPPA requires us to include specific disclosures regarding your rights and our data practices.

  • Anonymous Visits: Users can visit our site anonymously.

  • Privacy Policy Link: Our Privacy Policy link includes the word "Privacy" and can easily be found on the page specified above.

  • Notification of Changes: Users will be notified of any privacy policy changes on our Privacy Policy Page.

  • Data Changes: Users are able to change their personal information by emailing us or logging into their account.

  • "Do Not Track" Signals: We honor "Do Not Track" signals and do not knowingly track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

CCPA and CPRA Notice

If You are a resident of California, You have the following rights:

  • Right to Know and Access: You have the right to request that We disclose what personal information We collect, use, disclose, and sell. You may request specific pieces of personal information that We have collected about You.

  • Right to Delete: You have the right to request the deletion of Your personal information that is collected or maintained by Us, subject to certain exceptions (such as if the data is needed for security or legal obligations).

  • Right to Correct: You have the right to request the correction of inaccurate personal information that We maintain about You.

  • Right to Opt-Out of Sale or Sharing: We do not sell Your personal information. We do not share Your personal information with third parties for cross-context behavioral advertising without your consent.

  • Right to Non-Discrimination: We will not discriminate against You for exercising any of Your privacy rights. We will not deny You goods or services, charge You different prices, or provide You with a different level or quality of services.

Categories of Personal Information Collected (Last 12 Months):

  • Identifiers: Name, email address, IP address, unique personal identifiers.

  • Internet or Other Electronic Network Activity: Pages viewed and interactions with our website or application (via PostHog). We do not collect the text of Your searches.

  • Sensitive Personal Information: We do not use or disclose sensitive personal information for purposes other than those permitted by the CPRA.

To exercise these rights, please contact Us using the contact information provided below. We may need to verify Your identity before processing Your request.

Your UK Privacy Rights

Penelope Health Ltd is our UK entity, and the UK GDPR applies to our processing because of it.

The data we process and why

  • Website and product analytics: pages viewed, referring site, and approximate location derived from Your IP address. Used to understand how our websites and product are used. Lawful basis: legitimate interests (running and improving our own services).

  • Account data: name, email address, and authentication credentials. Used to provide the product to signed-in users. Lawful basis: performance of a contract.

  • Business contact details and B2B correspondence: used to contact prospective customers and partners. Lawful basis: legitimate interests (marketing our services to businesses).

  • Recruitment and employment records: used to employ and pay staff. Lawful basis: performance of a contract, and legal obligation.

Your rights. You have the right to access Your personal data, to have it corrected or erased, to restrict or object to how we process it, and to receive it in a portable form. Where we rely on legitimate interests, You may object at any time. Email founders@penelope.health and we will respond within one month.

Complaints. You can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. Our ICO registration number is ZC214786.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: founders@penelope.health

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